The new roles of new media communication

Hi, today i would like to share the topic is about

The New Roles of New Media Communication.

I have discuss how new media changed the field of mass communication in the previous post, i hope it give you some information about new media. Today, i will carry on to discuss what is the new roles of new media communication.

In fact, new media have created some job opportunity such as social media executive and webmaster. The main purpose of this post is to compare the social media executive, webmaster and public relation executive.

What is social media executive
A social media executive is someone whose main duties include the creation of content that focus on digital branding duties and engages customers. It also includes the live coverage of various events. From time to time, I directly have conversations with customers on our various social media pages. 

What does a social media executive do?

• work either for one brand or employer, or for an agency handling loads of different brands
• spent most of their day on social media network (Twitter and Facebook)
• make posts, tweets and various online public announcements on behalf of a brand that brand's social media platform

What is webmaster

A webmaster is a person responsible for maintaining one or many websites. The webmaster provide the service of ensuring that the website serve, hardware and software are operate correctly, designing the website, generating and revising web page, replying user comment and etc.

What does a webmaster do?

• hosting and serve maintenance
• troubleshooting
• programming
• web design
• marketing and SEO (Search Engine Optimization)

What is public relation executive
Public relation executives manage the information between organisations or individuals and the general public. Public relations executives create publicity campaigns, plan special events and communicate with the media.

What does a public relation executive do?

• liaising on a daily basis with client and media, often via telephone and email
• researching,writing and distributing the press release to target media
• monitoring the media
• event management
• collating, analyzing and evaluating media coverage
• crisis management

That's all for today. Thank for spending your time on reading this post.