Today, I would talk about how new media changed the field of mass communication such as Public Relation, Advertising, and Journalism. First of all, new media is a term that describes traditional forms of media that have been transformed in digital technology and digital computing. New media is new forms of communication platforms that allows for interactivity.
Public Relation
New media made activities of Public Relation become easier. For instance, Public Relations practitioners use new media tools to communicate with the media and also directly with the public. There are many advantages of using new media in Public Relation field such as save company media, strengthen media relation, feedback possible and etc.
Advertising
There are many type of new media in advertising such as pop-out advertising and online media advertising. Advertising in new media look more attractive and interactive than traditional media. Advertising in new media more persuasive to target audience and change their purchase decision such as digital signage in shopping mall.
Journalism
Instead of opening the newspaper or watching the news, people turn to YouTube, Twitter, Instagram and latest blog to get current news. Nowadays, people stay connected and interact with news and event.
What a nice explanation About public relation. thanks for sharing.
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