Wednesday 24 June 2015

Social Media Policies

Hi everyone, a new blog post would be update again in today.and the topic I would like to discuss is social media policies.

It is very important of having social media response policies for every organization. This is because every content of your post will immediately influence your company image and reputation. Therefore, a organization should set up a social media policies for their employee to avoid any action will arouse quarrel from customer. In business, customer satisfaction always the important part to run your business. I will list down some example of social media policies in Adidas at below :

  • Every employee involve in social media response should have great knowledge about the information of organization. Thus, they can solve any queries from customer on social media.
    E.g : Employee of Adidas have been train to be familiar to their organization and they must have great knowledge about their organization. Therefore, they can help to solve customer queries and problem of product and service.

  • Employee shouldn't ever try to delete post of customer. This is because every feedback from customer can help to improve product and service. Besides, it also show disrespect to the customer.
    E.g : Employee of Adidas never delete any post of customer and always appreciate their feedback and comment.


  • Employee should be professional on reply customer comment. For example, be polite and have good attitude toward customer, use formal language instead of causal language. Do not use any fault language and rude to your customer because it will ruined your organization reputation.
    E.g : All Adidas' employee reply customer in formal way, they use formal language instead of casual language. Besides that, they should never use fault language to reply customer.

  • Last but not least, employee must not allow to disclose content pertaining to sensitive company information.
    E.g :Adidas have a social media policy about employee are prohibited in divulging information like the company's design plants, internal operations and legal matters .

That's all for today, see you in next week, Bye


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