How New Media Has Changed The Fields of Mass Communication

Today, I would talk about how new media changed the field of mass communication such as Public Relation, Advertising, and Journalism. First of all, new media is a term that describes traditional forms of media that have been transformed in digital technology and digital computing. New media is new forms of communication platforms that allows for interactivity.

Public Relation

New media made activities of Public Relation become easier. For instance, Public Relations practitioners use new media tools to communicate with the media and also directly with the public. There are many advantages of using new media in Public Relation field such as save company media, strengthen media relation, feedback possible and etc. 

Advertising

There are many type of new media in advertising such as pop-out advertising and online media advertising. Advertising in new media look more attractive and interactive than traditional media. Advertising in new media more persuasive to target audience and change their purchase decision such as digital signage in shopping mall.

Journalism

Instead of opening the newspaper or watching the news, people turn to YouTube, Twitter, Instagram and latest blog to get current news. Nowadays, people stay connected and interact with news and event.

self-introduction

Hi, every bloggers. I'm Lim Chong Yann. I was born and raised in a small village that called Jenjarom. It is located in Selangor. I love to stay at here because its have a lot of delicious foods and the attitude of these villagers. All of them are friendly and like to help each other. My family consist of father,mother, two brothers and one sister. I'm the youngest children of my parent. My father is  hawkers and my mother is a housewife. 

I had completed my diploma of Public Relation in Tunku Abdul Rahman University College. Now I am studying bachelor degree of Public Relation in the same place. I very miss my diploma life because it is the best moment of my life. However, life goes on. I hope all of them good luck in their future.

My hobbits is swimming and basketball. These activities could help me release my stress and can do for my health. I hope to become more confidence I am trying to fix my English problem. If you want to get more information about me, you can visit my linkedin profile at below.

https://my.linkedin.com/pub/lim-chong-yann/b9/222/421

That's all about me.