Hi everyone, welcome to visit my blog again.
Today topic is about step and element of new media plan.
Before started to plan a new media plan, a company must define target audience. For example, need to understand who they are- their age range, ethnicity, education level and etc. After that, you need to understand your target audiences' needs. This is because people access online information in different ways, at different times, and for different reason. The best way to figure out your target audiences' needs is ask them a few key questions such as "what could our organization do better or more of?".
Once you know who your audiences are and what they need, you can started to plan your new media. There are few steps to make a successful new media plan.
Step 1: People
First of all, you have to define your target audience and what tools are they using. More familiar with your target audience, more easy you can deliver message to them and reach your target audience..
Step 2: Objective
Next step is to establish objective that you hope to achieve. Having your new media plan objective will help you to quickly react when new media are not meeting your expectation.
Step 3: Strategy
After have your new media plan objective, u must think about the strategy to achieve and reach your objective. If your new media plan is to increase the awareness of public toward your company, then your strategy might be hold an event to expose your company name and brand to public and let them know more about your company.
Step 4: Gantt chart
Prepare a gantt chart to illustrate the start and finish dates of the new media plan. Gantt chart can let you more clearly about the flow of the new media plan such as which day we post status to promote your company product on your company Facebook or which day and what time we hold an event.
Step 5: Evaluation
Evaluation is to know your new media plan working or not. It is an important part to defining clear measurement of success. One of the best ways to evaluate your success is ask your audience. For example, conduct online survey or focus group to get feedback and comment.
That's all for today!
Thanks for visiting my blog again, Bye!
Before started to plan a new media plan, a company must define target audience. For example, need to understand who they are- their age range, ethnicity, education level and etc. After that, you need to understand your target audiences' needs. This is because people access online information in different ways, at different times, and for different reason. The best way to figure out your target audiences' needs is ask them a few key questions such as "what could our organization do better or more of?".
Once you know who your audiences are and what they need, you can started to plan your new media. There are few steps to make a successful new media plan.
Step 1: People
First of all, you have to define your target audience and what tools are they using. More familiar with your target audience, more easy you can deliver message to them and reach your target audience..
Step 2: Objective
Next step is to establish objective that you hope to achieve. Having your new media plan objective will help you to quickly react when new media are not meeting your expectation.
Step 3: Strategy
After have your new media plan objective, u must think about the strategy to achieve and reach your objective. If your new media plan is to increase the awareness of public toward your company, then your strategy might be hold an event to expose your company name and brand to public and let them know more about your company.
Step 4: Gantt chart
Prepare a gantt chart to illustrate the start and finish dates of the new media plan. Gantt chart can let you more clearly about the flow of the new media plan such as which day we post status to promote your company product on your company Facebook or which day and what time we hold an event.
Step 5: Evaluation
Evaluation is to know your new media plan working or not. It is an important part to defining clear measurement of success. One of the best ways to evaluate your success is ask your audience. For example, conduct online survey or focus group to get feedback and comment.
That's all for today!
Thanks for visiting my blog again, Bye!
Thanks for visiting my blog again, Bye!
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